JANUARY HEALTH

AI-Powered Continuous Care for Postpartum

A subscription-based virtual care platform combining AI-generated personalized care plans with always-on human concierge support for postpartum women — the largest underserved segment in women's health.

RAISING $250K+ SAFE

The Problem

Every person who gives birth enters postpartum. Almost none receive structured care.

Postpartum is a 12+ month recovery period — physical, hormonal, emotional, mental — yet care drops from 15 OB-GYN visits during pregnancy to just 1 at 6 weeks. There is no safety net, no coordinated support, and no scaled platform built for this.

15 → 1

Visits drop from pregnancy to postpartum

65%

Of maternal deaths occur postpartum; 80% preventable

$32.3B

Annual productivity & healthcare costs

43%

Of high-skilled women exit the workforce

The Team

A health product founder, a board-certified endocrinologist, and a consumer brand builder.

We've built health products, run population health programs, and lived this problem firsthand.

Huei Ong

Founder & CEO

15+ yrs digital product (Accenture, AmEx, Sema4/GeneDx)

Led Population Health; genomic modeling research

6+ years in digital health building tools for patients & providers

Lena Fan, M.D.

Chief Medical Officer

Endocrinologist, 10+ yrs in women's health

Asst. Professor, Mount Sinai

Fellowship Columbia; Residency Brown

Erin Maxwell Adams

Chief Marketing Officer

19 yrs brand & marketing (AmEx, Morgan Stanley, Vail Resorts)

15 yrs brand partnerships & experiential marketing

The Insight

Postpartum is not a mental health problem. It's a whole-person recovery problem.

Most solutions treat postpartum as a therapy or content problem. The reality: one woman may need five types of support across ten specialists, and no one is coordinating it. January's bet is that AI can generate and evolve a personalized care plan across all of these dimensions — and a human concierge can ensure it actually gets executed.

OUR BETS

AI can personalize and coordinate whole-person postpartum recovery at scale — with human oversight ensuring trust and safety.

The same hormonal care model extends directly to perimenopause, unlocking 3x TAM without rebuilding the product.

The Solution

Continuous, AI-powered care that replaces the 6-week visit with a full year of support.

AI Care Plans

Personalized plans that adapt to each woman's recovery, goals, and changing symptoms

Symptom Tracking

Longitudinal data that surfaces predictive insights — starting with preeclampsia risk

Always-On Concierge

Human support coordinating across clinical, wellness, logistics, and life needs — 24/7

Continuous Care

Full postpartum year coverage, not episodic visits. Dynamic plans evolve every 6–12 weeks.

Human-led, AI-augmented. AI drives scale and personalization. Humans ensure trust, context, and clinical nuance.

Progress & Traction

We are live and building with real members.

Built

AI care plan framework developed, ready for deployment

Core team across product, clinical, marketing, and ops

Studio partnership model established

In Motion

Early Access launching — 50 founding members at locked rate

OBGYN referral partnerships in development

Pilot participants validated demand; positive testimonials in hand

"The postpartum concierge increased my confidence as a first-time mom and put me on track to achieving my postpartum goals."

— Pilot Participant

Go-To-Market

Start with mothers directly. Scale through the system.

Phase 1

Validate

ICP: Privately insured postpartum women, 28–42, professional

Channels: DTC, OBGYN referrals, prenatal studio co-brands

Onboarding: Welcome kit + concierge-led intake. No provider integration required.

Phase 2

Scale

Expand to: Benefits brokers, HR buyers, payer partnerships

Enabled by: Phase 1 cohort retention + clinical outcomes data

Unlock: Employer case studies → payer pilot → VBC contracts

Competition

No dedicated longitudinal postpartum platform exists today.

Direct × Point

Lactation, Pelvic Floor PT

Single-need services

Direct × End-to-End

Maven, Mother Goose → January

Broad maternal → dedicated postpartum

Legacy × Point

Hospitals, OB-GYN

Visit-based care

Legacy × End-to-End

Babyscripts, Myri

Provider-embedded digital

Maven and Mother Goose are broad maternal platforms; neither is purpose-built for the postpartum year. January owns this whitespace.

Market

Postpartum alone represents a $1.85B serviceable market.

$9.25B

TAM — 3.7M US births × $2,500/yr

$1.85B

SAM — telehealth + private insurance

$37M

SOM — 2% share (14.8K women)

Perimenopause expansion within 18 months unlocks 3x TAM using the same care model, AI engine, and concierge infrastructure.

Unfair Advantage

Our moat is the data no one else is collecting.

January is the only platform generating continuous, structured, longitudinal data across the full postpartum recovery — symptoms, outcomes, care utilization, and quality of life. Every member makes the AI engine smarter. Every care plan improves the next one. Clinical oversight builds a reusable content library that compounds over time.

Proprietary longitudinal symptom data

AI models trained on real-world outcomes

Clinical content library that compounds

Path to predictive risk models + VBC

The Vision

The standard of care for the decades of women's health that medicine forgot.

Postpartum is the entry point. Perimenopause is the expansion. The long-term vision is a continuous, AI-powered care platform that supports women across every hormonal transition — from birth to menopause — with personalized plans, predictive insights, and human support that evolves with them.

Postpartum

NOW

Well-Woman Bridge

Perimenopause

18 MONTHS

Menopause

THE ASK

$250K+ SAFE to scale from Early Access to payer-ready outcomes

Launch and scale the postpartum product. Build proprietary data and AI models. Deploy brand and growth marketing. Expand to employer and payer channels in 18–24 months.

CONTACT HUEI@JANUARY.CARE

january.care