JANUARY HEALTH

Continuous Care for Postpartum — the Year Medicine Forgot

For the largest underserved segment in women's health. Built from lived experience.

A subscription virtual care platform pairing AI-personalized care plans, longitudinal tracking, and an always-on human concierge for the full postpartum year.

SAFE ROUND · NOW OPEN

The Problem

Every person who gives birth enters postpartum. Almost none receive structured care.

Postpartum is a 12+ month recovery period — physical, hormonal, emotional, mental — yet care drops from 15 OB-GYN visits during pregnancy to just 1 at 6 weeks. There is no safety net, no coordinated support, and no scaled platform built for this.

15 → 1

Visits drop from pregnancy to postpartum

65%

Of maternal deaths occur postpartum; 80% preventable

$32.3B

Annual productivity & healthcare costs

43%

Of high-skilled women exit the workforce

The Team

A health product founder, a board-certified endocrinologist, and a consumer brand builder.

We've built health products, run population health programs, and lived this problem firsthand.

Huei Ong

Founder & CEO

15+ yrs digital product (Accenture, AmEx, Sema4/GeneDx)

Led Population Health; genomic modeling research

6+ years in digital health building tools for patients & providers

Lena Fan, M.D.

Chief Medical Officer

Endocrinologist, 10+ yrs in women's health

Asst. Professor, Mount Sinai

Fellowship Columbia; Residency Brown

Erin Maxwell Adams

Chief Marketing Officer

19 yrs brand & marketing (AmEx, Morgan Stanley, Vail Resorts)

15 yrs brand partnerships & experiential marketing

The Insight

Postpartum is not a mental health problem. It's a whole-person recovery problem.

Most solutions treat postpartum as a therapy or content problem. The reality: one woman may need five types of support across ten specialists, and no one is coordinating it. January's bet is that AI can generate and evolve a personalized care plan across all of these dimensions — and a human concierge can ensure it actually gets executed.

OUR BETS

AI can personalize and coordinate whole-person postpartum recovery at scale — with human oversight ensuring trust and safety.

The same hormonal care model extends directly to perimenopause, unlocking 3x TAM without rebuilding the product.

The Solution

An AI-powered care engine with human, clinical oversight — built to get smarter with every member.

Three pillars, one system

Personalized Care Plan

Evidence-based plans that adapt to each woman's goals across health, wellness, and life priorities

Symptom & Progress Tracker

Longitudinal structured data — members log, we learn, care improves. Automated clinical alerts flow to the care team.

Always-On Concierge

Dedicated human support across clinical, wellness, logistics, and lifestyle — coordination and escalation, 24/7

Continuous coverage across the full postpartum year — dynamic plans that evolve every 6–12 weeks, not episodic visits.

Flagship use case · Preeclampsia detection — automated BP monitoring with real-time care team alerts.

AI drives scale. Humans ensure trust, context, and postpartum nuance.

Why Now

We are in a market inflection point.

Awareness, demand, and technology-based infrastructure now exist to support a new care model — and a federal billing change makes the timing structural.

Workforce Shift

Women are 50% of the workforce, and employers are paying attention.

Tech Enablement

Telehealth, AI, and value-based care are converging into a new care layer.

Cultural Awareness

Once taboo, postpartum is now openly discussed by women, celebrities, and influential voices.

Loss of "the Village"

Traditional family support has eroded as families have children later and live farther apart.

Regulatory Catalyst

Federal postpartum billing unbundles Jan 1, 2027 — visits become individually billable, and OB practices will need new documentation infrastructure.

Progress & Traction

We are live and building with real members.

Relationship-based channels, zero paid acquisition.

Built

AI care plan framework built and ready to deploy

Core team across product, clinical, marketing, and ops

Prenatal fitness studio partnerships — Rhode Island and Colorado

The January Collective — brand leaders from Nanit, Resy, Hims & Hers, and Google opening their networks

6-month design pilot completed (12 members)*

In Motion

Early Access launching — 50 founding members at a locked Founding Rate

Health system and MSO partnership conversations underway

OBGYN referral partnerships in development — building the provider channel ahead of the 2027 postpartum billing catalyst

"The postpartum concierge increased my confidence as a first-time mom and put me on track to achieving my postpartum goals."

— Design Pilot Participant

*Our design pilot: 6 months hands-on with 12 postpartum women. Their recoveries shaped every care plan, check-in, and escalation path in the product.

Go-To-Market

Start with mothers directly. Scale through the system.

Phase 1

Validate

ICP: Privately insured postpartum women, 28–42, professional

Channels: DTC, OBGYN referrals, prenatal studio co-brands

Onboarding: Welcome kit + concierge-led intake. No provider integration required.

Phase 2

Scale

Expand to: Benefits brokers, HR buyers, payer partnerships, and health systems & hospital networks at scale

Enabled by: Phase 1 cohort retention + clinical outcomes data

Unlock: Employer case studies → payer pilot → VBC contracts

Competition

No dedicated longitudinal postpartum platform exists today.

Direct × Point

Lactation, Pelvic Floor PT

Single-need services

Direct × End-to-End

Maven, Mother Goose → January

Broad maternal → dedicated postpartum

Legacy × Point

Hospitals, OB-GYN

Visit-based care

Legacy × End-to-End

Babyscripts, Myri

Provider-embedded digital

Maven and Mother Goose are broad maternal platforms; neither is purpose-built for the postpartum year. January owns this whitespace.

Market

Postpartum alone represents a $1.85B serviceable market.

$9.25B

TAM — 3.7M US births × $2,500/yr

$1.85B

SAM — telehealth + private insurance

$37M

SOM — 2% share (14.8K women)

Perimenopause expansion unlocks 3x TAM using the same care model, AI engine, and concierge infrastructure.

Unfair Advantage

Our moat is the data no one else is collecting.

January is the only platform generating continuous, structured, longitudinal data across the full postpartum recovery — symptoms, outcomes, care utilization, and quality of life. Every member makes the AI engine smarter. Every care plan improves the next one. Clinical oversight builds a reusable content library that compounds over time.

Proprietary longitudinal symptom data

AI models trained on real-world outcomes

Clinical content library that compounds

Path to predictive risk models + VBC

The Vision

The standard of care for the decades of women's health that medicine forgot.

Postpartum is the entry point. Perimenopause is the expansion. The long-term vision is a continuous, AI-powered care platform that supports women across every hormonal transition — from birth to menopause — with personalized plans, predictive insights, and human support that evolves with them.

Postpartum

TODAY

Well-Woman Bridge

Perimenopause

Menopause

THE ASK

From Early Access to proven outcomes — the data the next care model runs on

Use of funds over the next 18 months: clinical and concierge hiring, tech stack buildout, brand and growth marketing, and partnerships.

SAFE ROUND · INITIAL COMMITMENTS SECURED · NOW OPEN

Funding the path from early access to payer-ready platform in 18–24 months. Terms shared in conversation.

CONTACT HUEI@JANUARY.CARE

january.care